Charles & Keith has specially designed and produced the first ever line of limited edition Love t-shirt to raise awareness for breast cancer. Classic and minimalism in design, the scattered hearts are tinted in varied shades of pink, the representative colour of breast cancer and symbol of femininity.
Breast cancer is a leading cause of death among women worldwide and about 1.3 million women are diagnosed with breast cancer each year. However, early detection and treatment can save lives and that is PRIDE’s mission – to enlighten Malaysian women on the importance of breast cancer awareness.
Retailing at RM69 at all Charles & Keith stores in West Malaysia, the Love t-shirt is available in black colour with limited quantity. The t-shirt comes in free size and is suited for casual wear. Charles & Keith will be donating part of the sale proceeds to the foundation.
The Love campaign is available in Charles & Keith stores in China, Philippines, South Korea and Singapore.