Great-looking and radiant skin is a top priority in today’s lifestyle, where first impression matters. The condition of the facial skin is a dead giveaway on how well one maintains his / her skin. Also, the skin is exposed to all kinds of negative elements such as dirt, grease, germs and pollution which are the root for the appearances of wrinkles and lines. It’s no wonder that the skincare industry is booming!
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At a recent beauty show held in Bangkok, members of the media got to preview the upcoming Fall/Winter Czarinna collection by Swedish brand Make Up Store and writer Nabila Nasir managed to sneak a few questions to the founder and CEO, Mika Liias. She was delighted to discover his social awareness, his love for diversity and his commitment in creating an alternative world of colours.
How involved are you in the formulations and developing the tools and packaging of Make Up Store?
I am very involved in creating the colour palettes, as well as everything else. I do research from all my travels around the world, try to take in what ever that I see from women I meet and infuse that diversity into Make Up Store products when I talk to our manufacturers.
What do people ask you most about beauty and what is it about beauty that you cannot stress enough, even if you have said it a thousand times?
People like to ask me women’s common mistakes when applying make up. And I can’t stress enough that all these women, they are not wrong, they just don’t know how. That is why Make Up Store strives to be a teaching brand. We want to be able to give the knowledge to women about make up, not just sell it to them. Also, I would advise women to be more open minded and not be afraid to experiment. Learn the techniques. It’s free. Go to several make up counters and ask questions. Never be satisfied with just one answer.
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SIMPLE Cleansing Facial Wipes are perfect for people on the go. Best of all, at an affordable price of RM17.90, it won’t burn a hole in your pocket. Quick and effective yet kind to skin, the cleansing wipes contain no perfume, colour, alcohol, or other harsh chemicals and are oil-free. They are great for quick removal of makeup after a hard night of partying. Skin will feel refreshed and toned. Believe it or not, songstress Alicia Keys is a hardcore fan.
