Breast cancer is a leading cause of death among women worldwide and about 1.3 million women are diagnosed with breast cancer each year. However, early detection and treatment can save lives and that is PRIDE’s mission – to enlighten Malaysian women on the importance of breast cancer awareness.

Retailing at RM69 at all Charles & Keith stores in West Malaysia, the Love t-shirt is available in black colour with limited quantity. The t-shirt comes in free size and is suited for casual wear. Charles & Keith will be donating part of the sale proceeds to the foundation.

The Love campaign is available in Charles & Keith stores in China, Philippines, South Korea and Singapore.

The RACER, part of Guess Watches’Truly Sport collection, is the perfect blend of technological innovation and Euro-inspired fashion. Dubbed the epitome of exceptional sportswear for men, the RACER is perfect for the masculine man who strives for a life of fast-paced thrills and constant competition. The bracelet is constructed in the perfect blend of brushed and polished black IP plating, with textured center links.

The QUILTY is perfect for the feisty fashionista. This Truly Glamorous stand-out collection takes the traditional “quilted” look and transforms it into an ultra-trendy, bold series of cool wrist-wear. It comes in this season’s must-have hue of amethyst-inspired purple – a color traditionally associated with romance, royalty, sophistication and wealth. The plum-colored patent leather strap features a quilted, pillow-like appearance created from a process of intricate stitching. QUILTY is also available in iridescent ivory and brilliantly bold black.

These trendy collections were unveiled at the GUESS Watches Party Ahead of Time at 1Utama Shopping Center. The party featured a larger-than-life display of the implicit connection between fashion and rock and roll. Performances took place on a specially-crafted GUESS Watches two-storey stage built around the new standalone GUESS Watches Store in 1Utama. Other activities that were organized over the next three days were ‘Strike Your GUESS Pose’ Facebook competition, where the Grand Prize Winner stood to walk away with a Truly Sport/glamorous timepiece worth RM600 and a GUESS certificate worth RM800.

ASTER – Inspired by couture, the vintage spirit of these sunglasses is irresistible with Seventies-inspired large injection-moulded drop-shaped frame. Appealing details: a thin double nose bridge covered in leather and a small stud positioned next to the logo on the temples. The colours include chic shades, such as ivory, Havana/aquamarine, Havana/orange and Havana/violet.

MINI JJ STRASS – Bold and provoking, these cult sunglasses are revisited in a “sparkling” way. The injection-moulded frame seduces with its wraparound and sinuous shapes intertwined giving an elegant snake effect. The tiny diamantes and metal studs are spread over the temples producing a hyper sophisticated look.

DAHLIA – These oversized sunglasses feature an injection-moulded frame that fascinate with a sophisticated allure. The temples are sculpted with a refined ‘leaf-like’ line inspired by the accessories of the brand and underlined by refined shaded colours, such as green/beige, blue/violet and brown/beige.

ALLIUM – Elegant and intriguing, these acetate sunglasses seduce with their refined Eighties mood. The round shape features high temples adorned with an oval metal decoration, the iconic pattern of the famous accessories of the brand. The colour palette includes “animalier” prints inspired by zebra brown and leopard, or with glitter effects in tones of black and tortoise.

JC 42 – This retro yet sophisticated acetate optical frame reveals a large shape on the front piece. It surprises with its jewelled decoration on the temples outlined by crystal baguettes. They stand out against the chic colours of leopard black, violet, Havana-brown and aquamarine.

The JIMMY CHOO eyewear collection is manufactured and distributed by the Safilo Group.

The In-Ear Buds is a small piece of gadget featuring Mic + Control Switch + Volume. The Uprock is the ideal tool of engagement for synchronizing music with your daily routine. Skullcandy creates a variety of colorful, customizable, bass-pumping headphones and audio accessories. It is rooted in snow, skate, surf, indie and hip-hop.

The Swarovski 2012 sunglasses collection is opened for orders at Focus Point outlets and will be available for purchase in November.